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Reading as mentioned is a companion for life; people who read regularly face very little problems with language. Development of language skills stems from a balance between reading, writing and speaking. If reading is the theory, writing would be practical and speaking can then be practice or application. Most of us get more and more distanced from reading as we move on in life. We have very little time to invest to it and we hardly make any efforts to improve ourselves. Even in student life we read very little, most of what we read is confined to study and that is very subjective as compared to casual reading where the object is not to remember but understand. Let us start from the very base and work our way to the top as we move on.
When a person reads a story, there is a very well connected series of dots that the person is made to follow; the story progresses and we go deep into it. When reading subjectively we tend to be more concerned with gathering facts from the material in hand and thus are utilizing less of our imagination and using more of factual and textual information.
We also read faster if the text before us is more so fact filled. That said it does not marr the purpose of subjective reading only the more subjective we get the less is the amount of imagination used. So the gist of the matter is that we should read more so as to keep a balance of language improvement.
For improving upon anything practicing it is also very important, always remember "PRACTICE MAKES PERFECT".